IELTS Writing Task 2 with model answer
You should spend about 40 minutes on this task. Write about the following topic
Today the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold.
To what extent do you agree or disagree?
Write at least 250 words.
It is sometimes argued that rise in demand of much sought after consumer goods is more due to advertising techniques than any pressing needs to own them. I strongly agree with this argument and will provide reasons for such agreement.
Over the years, brand promotion has become more innovative and prevalent. First of all, brand endorsement in various public and private events has skyrocketed to all time high. For example, in sporting events like Indian Premier League, players endorse various consumer products ranging from shoe polish to fairness cream.Another example is, in movies and online videos, commercial products are strategically placed to draw public attention. Consequently, public persona gets influenced subtly and contributes to the rise in sales of such items.
Another reason for rise in sales is increased desirability of popular products. Through digital platforms and media events, companies hype every new feature introduced as latest and greatest.As a result, society craves for such products and rush to either buy or upgrade existing products. For instance, every year mobile companies introduce updated version of gadgets with the latest technologies and charge a bomb. Companies highlight these features as must have and influence society to buy them. Till a few years ago, people would continue with the same mobile phone for years.But in recent times, the trend is to upgrade mobile phones frequently, thanks to innovative marketing strategies.
Having considered a range of arguments, I have drawn the conclusion that advertising strongly influences society to buy consumer goods, resulting in higher sales. From celebrity endorsements to hyped technologies, advertising significantly influences consumer’s spending behavior.
Total Words: 264
Task Achievement: 9
Coherence & Cohesion: 9
Lexical resources: 8
Overall Score: Band 8.5
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