IELTS Writing Task 2 essay with model answer

You should spend about 40 minutes on this task. Write about the following topic

Large businesses have big budgets for marketing and promotion and as a result, people gravitate towards buying their products. What problems does this cause? What could be done to encourage people to buy local products?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Write at least 250 words.

Model Answer:

Big businesses always try to attract customers through marketing and cause a major problem for small or local businesses. This essay discusses the major problems caused by this including the disappearance of local businesses gradually and monopoly of big companies. Besides, the essay also suggests appropriate solutions to address this epidemic. 

One of the major problems caused by extensive marketing and advertising by big businesses is a threat to the very existence of small businesses. For example, Walmart recently opened a new pharmacy store in Rooseville, MN and advertised about the opening of via several media channels. According to the reports, this affected the sales of local stores by around 50%. Another problem is due to the availability of excess money, big companies can buy several local stores and monopolize the product. For instance, Amazon recently acquired Whole Foods because they thought Whole Foods could affect their business. Right now, Whole Foods sells only Amazon's products.

There are several ways in which people can be encouraged to buy local brands. Firstly, the government should allocate sufficient funds to encourage local brands in a form of subsidized loans, free locations for rent, and daily monitoring. Secondly, individuals should play their part in making sure that they encourage local brands. For instance, rather than buying a big company's product, they should try local products and review them on Google. Rating and reviews play a major role in improving the sales of a product. 

Definitely, big businesses are always a huge competition for local businesses and can pose a major threat to their survival. Nonetheless, these problems can be solved through appropriate actions from government and people.


Total Words: 330

Task Achievement: 9

Coherence & Cohesion: 9

Lexical resources: 9

Grammar: 9

Overall Score: Band 9

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